The Power Couple: Porsche & TAG Heuer


The Swiss luxury watchmaker TAG Heuer and the German sports car manufacturer Porsche have joined forces to create a long-term partnership. The two have unveiled a new timepiece, the Tag Heuer Porsche Carrera Chronograph, to celebrate the union.

“Both brands have been associated in people's minds for more than forty years but we've never done an actual, official collaboration. I'm also excited about all the creativity and innovation we'll be able to bring to the market.” says Frédéric Arnault, the CEO of Tag Heuer.