When in Rome


Fendi’s Haute Couture AW21 show is encapsulated in a 8 minute film and it is directed by the critically acclaimed and award-winning filmmaker Luca Guadagnino - of Call Me By Your Name. Kim Jones’ couture debut reflects the brand’s DNA perfectly while taking the rest of us to a Roman holiday.

“We had a lot more time to work on this one. We’ve actually had a full season. So, it’s a lot more worked into, and I think people will see a lot of difference in it. The people here, when they see what we’ve been doing, they can’t believe it’s the second one I’ve done. They say it’s a lifetime’s worth of understanding.” Jones said.